Elevation Cannabis, the largest network of dispensaries in California, came to us with a stale name & the ambition of creating an affordable but high-quality cannabis brand.
Cannabis in northern california has always been about a tight-nit community with an honest, open-source approach. We landed on Picnic as a name that captured that collaborative ethos. We designed everything from the brand identity to the product packaging, using a modern, abstracted take on a picnic blanket pattern as our north star.

Name
Brand
Package
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Andrew Levy
Sam Wilkes
Zack Cohn
Mac Shafer